Discuss the development of Implied Terms in English Contract Law and Essay

Examine the improvement of Implied Terms in English Contract Law and how this is reflected in the current Sales of Goods - Essay Example For any agreement under the English law, an offer must be made of terms which are acknowledged by the other party. Typically an offer can be an oral or a composed explanation. The agreement is finished just on the off chance that it is acknowledged by all the gatherings concerned. The term till which an agreement can be pulled back is until the hour of its acknowledgment, yet when the agreement is built up it turns into a coupling commitment. Most agreements are dependent upon the precept of thought and are enforceable just if something is given in kind of a guarantee to perform. Just the gatherings identified with the agreement can authorize the agreement. On the off chance that an agreement is made in the interest of another gathering, that doesn't have any great thought, that gathering can't uphold it. On the off chance that all the gatherings worried about an agreement commit a similar error corresponding to it, at that point they will never have arrived at the understanding they planned. On the off chance that an occasion happens which crushes the agreement this also will render the agreement void. An understanding is an agreement that contains the three fundamental components of expectation to make legitimate relations, offer and acknowledgment, and thought. There emerges a requirement for unification of law in Europe. Any representative exchanging Europe realizes that a portion of his agreements with remote gatherings will be administered by outside laws. The obscure laws of the remote nations add to such dangers. However, one who exchanges with a couple of nations just, or is going to make a serious deal, will some of the time attempt to get data on the remote agreement law or law that come into question. Such an individual will regularly understand that the remote laws are hard to comprehend for him and his legal advisor. Numerous businesspeople trust that no contest with their outside accomplices will emerge and that it will at that point be settled agreeably. Most debates are in actuality settled agreeably. In any case, in the exchanges prompting a settlement the relevant remote law will regularly be a factor of significance and it could be terrible to be uninformed of them. Dread of the obscure law and incomprehension get numerous possible exporters and shippers far from the European market. The presences of assortments of laws hamper the versatility of the European businessperson. It is a non-duty boundary to the exchange. It is the point of the European Union to nullify the legitimate limitations of the intra-association exchange. It follows from this target contrasts of law which confine this exchange ought to be nullified. The exceptionally escalated and expanding worldwide exchange makes a requirement for legitimate unifications, clearing approach to CISG in the year 1980. CISG has been embraced by most nations with significant worldwide exchange. In the nations of the European Union where the exchange has expanded ordinarily since the Common Market was set up, unification of the agreement law will turn out to be increasingly critical the more the exchange develops. On the off chance that the agreement has been actuated by a distortion, the gathering who was deluded may pull back from the agreement and in this way treat the agreement as invalid. Activity must be conjured following the distortion is found. Assume the deception was made honestly it must be demonstrated that it was nonsensical for the gathering making it before the agreement gets invalid or void. The penetrate of agreement is unlawful and is culpable. The solution for the penetrate of contr

A Short History of Bluetooth

A Short History of Bluetooth On the off chance that you own a cell phone, tablet, PC, speakers or any of the variety of electronic gadgets available today, theres a decent possibility that, eventually, youve combined in any event several them together. And keeping in mind that basically the entirety of our own gadgets nowadays are outfitted with Bluetooth innovation, barely any individuals really know how it arrived. The Somewhat Dark Backstory Surprisingly, Hollywood and World War II assumed a vital job in the making of Bluetooth, however a huge number of remote innovations. Everything started in 1937 when Hedy Lamarr, an Austrian-conceived entertainer, left her union with an arms vendor with binds to Nazis and extremist Italian tyrant Benito Mussolini and fled to Hollywood in order to become a star. With the help of Metro-Goldwyn-Mayer studio head Louis B. Mayer,â who elevated her to crowds as the universes most excellent lady, Lamarr indented jobs in movies, for example, Boom Town featuring Clark Gable and Spencer Tracy, Ziegfeld Girl featuring Judy Garland, and 1949 hit Samson and Delilah.â Some way or another she likewise discovered time to do some imagining as an afterthought. Utilizing her drafting table, she explored different avenues regarding ideas that incorporated an adjusted stoplight plan and a bubbly moment drink that came in tablet structure. Albeit none of them worked out, it was her joint effort with arranger George Antheil on an imaginative direction framework for torpedoes that set her on a course to change the world. Drawing on what she found out about weapons frameworks while she was hitched, the two utilized paper player piano moves to produce radio frequencies that jumped around as an approach to keep the adversary from sticking the sign. At first, the U.S. Naval force was hesitant to execute Lamarr and Antheil’s spread-range radio innovation, however would later convey the framework to transfer data about the situation of adversary submarines to military airplane flying overhead.â Today, Wi-Fi and Bluetooth are two varieties of spread-range radio. Bluetooth’s Swedish Origins So who designed Bluetooth? The short answer is Swedish broadcast communications organization Ericsson. The collaboration started in 1989 when the Chief Technology Officer of Ericsson Mobile, Nils Rydbeck, along with a doctor named Johan Ullman, dispatched engineers Jaap Haartsen and Sven Mattisson to think of an ideal short-interface radio innovation standard for transmitting signals between PCs to remote headsets that they were wanting to bring to the market. In 1990, Jaap Haartsen was assigned by the European Patent Office for the European Inventor Award.â The name Bluetooth is an anglicized interpretation of Danish King Harald Blã ¥tands family name. During the tenth century, the second King of Denmark was well known in Scandinavian legend for joining the people groups of Denmark and Norway. In making the Bluetooth standard, the innovators felt that they were, as a result, accomplishing something comparative in joining the PC and cell businesses. In this way the name stuck. The logo is a viking engraving, known as a quandary rune, that consolidates the rulers two initials.â â â Absence of Competition Given its universality, some may likewise ask why there arent any other options. The response to this is somewhat more confused. The excellence of Bluetooth innovation is that it permits up to eight gadgets to be combined together by means of short-run radio signals that structure a system, with every gadget working as a segment of a bigger framework. To accomplish this, Bluetooth-empowered gadgets must impart utilizing system conventions under a uniform detail. As an innovation standard, like Wi-Fi , Bluetooths isnt attached to any item yet is executed by the Bluetooth Special Interest Group, a board of trustees accused of overhauling the measures just as permitting the innovation and trademarks to producers. For example, Bluetooth 4.2 (discharged in 2014) utilizes less force and highlights improved paces and security contrasted with past variants. It likewise takes into account web convention availability with the goal that brilliant gadgets can be linked.â That isn’t to state, in any case, that Bluetooth doesn’t have any contenders. ZigBee, a remote standard regulated by the ZigBee Alliance was turned out in 2005 and takes into consideration transmissions over longer separations, up to 100 meters, while utilizing less force. After a year, the Bluetooth Special Interest Group presented Bluetooth low vitality, planned for decreasing force utilization by placing the association into rest mode at whatever point it identified dormancy.

The Themes and Purposes of Art Essay Example | Topics and Well Written Essays - 500 words

The Themes and Purposes of Art - Essay Example Be that as it may, with regards to the reason for a masterpiece, I have frequently been confounded whether craftsmanship is for art’s purpose or workmanship is for man’s purpose. Presently, the online visit to the National Gallery of Art (NGA) helped me a great deal to determine a significant part of the problem of the motivation behind craftsmanship. I found that though Benton’s visionary interests esteem a human being’s purpose or art’s tasteful reason, its static dynamism is for art’s purpose, which is for eyes that are increasingly talented. Subsequent to surveying Thomas Hart Benton’s Trail Riders, I understood that his iconography is too basic that its naturalistic glory can be overstated not the slightest bit. In the midst of the three-dimensional scene of heartland America, the iconographic nearness of the pony riders who are seen from a remote display passes on the static dynamism of his subject. The vantage purpose of the craftsman is to such an extent that it transforms the remote articles and pony riders nearly into deliberation with the utilization of shapes in suggested lines. Despite the fact that the utilization of light and shadow unmistakably adds to the authenticity of Benton’s work, the gleam of the light outperforms the truth of its environment and adds to its oddity as it were. The oddity brings out movement of soul in the brains of the watchers. Remoteness is additionally an overarching subject and point of view of this bit of Benton’s craftsmanship. It has completely been kept up through the control of states of the substance inside the works. Indeed, even the closest articles, for example, the blossoms, the shrubbery, and the stones don't have the individual lucidity. Remoteness just as the pinnacle of the mountain adds to the quietness of the work of art in which the movement of the riders alludes to the fourth measurement, Time. Likewise Benton’s work can be deciphered from barometrical point of view. From this point of view, human being’s dynamic littleness has been appeared differently in relation to the unfathomability of the universe. Despite the fact that the covering of the

Range Of Teaching And Learning Activities Protective And Risk Factors - 1650 Words

Range Of Teaching And Learning Activities: Protective And Risk Factors (Essay Sample) Content: Student Emotion Management Name Academic Institution Author Note Class Professor TIME \@ "MMMM d, yyyy" October 1, 2018 Citation Details Cahill, H., Meakin, C., Smith, K., Higham, L., Beadle, S., Farrelly, A., Croftsxd, J. (2018). Level 1-2 Resilience, Rights and Respectful Relationships - FUSE - Department of Education Training. Retrieved from http://fuse.education.vic.gov.au/Resource/LandingPage?ObjectId=29b6985a-935d-4053-97c9-f776a99b0fb6 Rationale This resource is of relevance to my organization because it deals with a fundamental issue of social (and by extension, educational) behavior. Specifically, it provides detailed instruction for how to teach students to manage their emotions and overall resilience within the confluence of social and educational contexts in which they attend school. Overview The focus and rationale of this resource is education—as well as the general edification—of young students in the basic rights and respect to which everyone is privy. Implicit to this education is the emotional management and behavioral control required to treat others with such respect, which is a critical component of scholarship in the formal learning institutions. Students require skills in these fundamental areas of interaction—again, whether for didactic or general social constructs— to optimize their time learning in schools. Exposure to this resource is designed to help primary and secondary school students develop social, emotional and positive skills amongst each other. The effort to improve the overall welfare of these students is critical to achieving minimal antisocial behaviors such as gender-related violence. The target group for this resource is students in the first and second levels of education. The resource is comprised of eight subject areas pertaining to rights and respectful relationships, including emotional literacy, personal strengths, positive coping, problem-solving, stress management, help-seeking, gender and identity, and positive gender relations. Anywhere from three to five didactic activities accompany each of these stratifications. A bevy of additional resources concludes the literature devoted to each of these subject areas. The resource has been suggested to become part of the VCE Health and Human Development or as part of VCAL programs. The resource is designed to provide valuable skills for students in the years 11 and 12 years. Both primary and secondary school teachers are encouraged to deliver the resource materials to students in schools during pastoral care sessions, lunchtime breaks or even during study camps. Range of Teaching and Learning Activities There is a considerable range of the teaching and learning activities contained within this program, as alluded to in the previous section. The focus areas span from personal, individual conceptions of behavior (such as emotional and stress management) to more interactive displays of respect, such as positive coping mechanisms and effective modes of seeking help. The versatility encapsulated within this range enables students to learn how to interact with others in socially accepted behavioral norms. They are taught these virtues as they apply both to the notion of the self and to others. Additionally, antisocial behaviors such as engaging in gender violence are discouraged to achieve meaningful and respectable relationships with each other. Protective and Risk Factors This resource seeks to buttress a number of the protective factors and risk factors that are essential to building resilience in school children. One of the risks associated with self-efficacy is problem-solving. A negative impulse associated with this risk—an impulsive reaction (Morrison, 2007, p. 164)—is directly addressed in the problem-solving module of this resource. Risk mitigation and protective measures for social competence are a part of the help-seeking topic area (Cahill et al., 2018, p. 44). Also, the stress management module has activities to enhance the individual protective factor of self-worth. Such activities involve learning various relaxation techniques as well as avoiding and coping with stress. Consistent to Good Programming Practice According to SAFE According to the SAFE model, this program is largely consistent with advantageous programming practice in preventive education. SAFE is an acronym for Sequenced, Active, Focused, and Explicit (Durlak et al., 2011, p. 408) Social and Emotional Learning (SEL). The sequence of the activities for the various subject areas are well coordinated to achieve their desired objectives. A good example of this fact is found in the problem-solving subject area. The first activity simply enables the students to work collectively in games (Cahill et al., 2018, p. 44); they do not even necessarily know they are solving problems together. The other activities introduce progressively more difficult problems for the students to solve, boosting their prowess to do so with each successive activity. An eminent aspect of SAFE is the inclusion of active forms of learning (Durlak et al., 2011, p. 410). The program examined in this document rigidly follows this element of SEL by provisioning didactic games in each area, and in almost every activity for those areas. The general format is children play a game which introduces them to an academic tenet; they then have the opportunity to reflect on its educational value. Evidence indicates there is a positive correlation between games and learning (Vlachopoulos Makri, 2017, p. 22). The concept denoted in the SAFE acronym for F, focus, revolves about components teaching social and personal skills (Durlak et al., 2011, p. 410). Almost each of the different areas of this program adheres to this requirement, beginning with the initial one focused on emotional literacy. In fact, the concentration on implementing social and personal skills (Cahill et al., 2018, p. 8) into the educational activities of the students is a key precept upon which the Resilience, Rights and Respectful Relationships program is based. Moreover, this program explicitly teaches the various elements of SEL, instead of simply generalizing its concepts. For instance, one of the primary facets of SEL is learning and building relationship skills. There is an entire subject area in the program dedicated to positive gender relations which hones in on this part of SEL. One can even posit the notion that the topic area for gender and identity addresses this idea as well since the basis of any relationship is the identity of the people involved in it. The protective factors of sense, purpose, and self-worth, are addressed in this topic, which is influential for the foundation of building relationship skills predicated on one’s self. That area also is primed for addressing a different part of SEL, the raising of self-awareness, which correlates to self-fulfillment (Flavian, 2016, p. 88). There are several games and educational activities in the gender and identity which are based on raising such self-awareness. Additionally, the personal strength topic of the program also contributes to building self-awareness in young learners. Self-efficacy is induced in pupils via this particular topic area. This area of focus is invaluable because it teaches children to redirect their concern—and to a lesser extent, certain aspects of their resilience—to others (Lynch and Simpson, 2010, p. 3) by helping them. Another dimension of SEL is social awareness, which is related to the notion of seeking help in positive manners when needed. This idea is readily strengthened by an entire module dedicated to seeking help. In this module and the others, children learn games that teach them the value of seeking help, as wel l as how to do so in a way that is socially advisable. Games â€Å"promote engagement,† Abdul Jabbar and Felicia, 2015, p. 740) useful for learning outcomes. Resilience, Rights and Respectful Relationships program also embraces the precept of ‘explicit’ as denoted by various exercises in the program. A perfect example is the gender education and identity, the knowledge that is aimed at understanding, exploring as well as celebrating the diversities in gender. Various games such as the ‘Controller Colours game’ are critical in establishing self-body control and while at the same time having fun. Creating clear understanding and knowledge of the gender diversities amongst students is a fundamental step to the establishment of meaningful, positive and respectful relationships that are socially acceptable. Unless applied in unison, the impact of these princi...

Response to Intervention Service Delivery Options

Response to intervention (RTI) is an assessment procedure that consists of a multi-step approach to progressively intensive intervention and monitoring within general education for purposes of improving achievement outcomes and accurately recognizing students with learning disabilities. Components of the RTI process include universal screening, multi-tiered levels of support, evidence-based intervention, and using students responsiveness to evaluate the status of their progress (Jenkins, Schiller, Blackorby, Thayer, Tilly, 2013). Universal screening measures for students are not likely to result in definite identification for special education. Before students are placed they must be correctly identified with a precise assessment†¦show more content†¦For this class the teachers also incorporate technological advancements into the reading curriculum by implementing computer programs that teach phonic and language awareness with sight word decoding and recognition. The comput er programs are particularly useful for providing positive incentives for the students as they view instructional games as rewards for accomplishments in classroom tasks; therefore the students continue to learn, independently, in addition to their work in class with their peers and teacher. In regards to the reading program it is appropriate for each special education and at-risk student. The reading program is implemented with specifications acquiescing to their individual education programs (IEP), and recommended reading levels. Although the students are working together in a small group in the second tier of the intervention process, each student progresses according to individual achievement based on goals designated in their IEP, and teacher recommendations based on their current reading grade level. The individual responsiveness of each student determines whether they transition to the third tier of the RTI process, or if they are able to appropriately progress at the current level of intervention. Presently, the two at risk students have maintained the status quo, not progressing sufficiently, and haveShow MoreRelatedPolitics Of Policymaking : Comparative Perspectives, Fall 20151398 Words   |  6 PagesAssignment # 1: Politics of Policymaking: Comparative Perspectives, Fall 2015 Name: Pragya Dewan | UNI: pd2490 To: Head of UNDG-Syria (all UN agencies) Re: Moving from an emergency driven humanitarian response to long-term strategic management of the Syrian refugee crisis From: Dr. Amena Al-Diri, Strategic Advisor to OCHA-Syria Date: 21st September 2015 Executive Summary Background and Problem Definition A combination of factors in Syria, including but not limited to Bashar al-Assad sRead MoreAcupuncture And Its Effects On The Body1150 Words   |  5 Pagesregions on the body would lead to therapeutic outcomes. According to (cite), more women prefer the options of non-pharmacological, or natural, interventions during their labor and delivery. 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Brands And Branding Company Waitrose

Questions: Q1. Ways in which the company Waitrose can continue to develop and maintain the strong brand image:Q2. Application of the concept of value chain model in the context of Waitrose Regional Recipe Indian Meals.Q3. Appropriate marketing research activities for Waitrose for testing opinion of the consumers towards new range of meals and determining the core target group of customers of Waitrose.Q4. After being successful in the range of Indian meals, suggesting the company to diversify the range of products regarding other regional recipes.? Answers: Ways in which the company Waitrose can continue to develop and maintain the strong brand image: Having a brand image is very important in todays market where there is an environment of cutthroat business. A brand image is needed that is rock solid. It is for standing out among the different competitors and capturing the attention of the customers (Kotler et al. 2009). For building and nurturing a good brand image, a multidisciplinary step must be applied that incorporates public relations (Coomber, 2002). Several requirements are needed to be fulfilled for building up the foundation of the brand image (Clifton and Ahmad, 2009). The first step in doing so is marking out the target group of audiences. This will comprise of a mixture of internal and external groups, like partners, customers, employees and industry analysts. The specification of the audiences is very important. For crafting an effective strategy for marketing, the company must know whom they are targeting. That would speak to the concerns and needs of the customers directly. Determination of critical business objec tives is very important. Long term and short term goals must be clearly chalked out. If not done so, there can be a waste of resources that are valuable for the company (Paley, 2007). Once the determination of business goals and key audiences are done, the companys brand persona can be built up. Customers should be appealed by it. Articulation of product benefits and differentiators must be achieved. The brand image is defined by the brand persona so it is good if kept relevant and simple (Dent, 2011). Documenting the key messages and aligning them with the audiences are to be done next. Once the foundation of the brand has been laid, the promotional activities need to be ramped up. This is for building a constant and loyal customer group and generating sales. Three components are necessary for promoting the brand image. They are public relations, social and search (Miletsky and Smith, 2009). PR will disseminate the key messages and position the company as a leader. Social media can be a valuable aid in sharing information and interacting with the customers. Search Engine Optimisation gives the company a good ranking is the market and influences all aspects of it (Chevalier and Gutsatz 2012). Prominent listing of the brand image is needed in places where customers search for information. Waitrose is a company working with Noon products in partnership for developing a successful formula for providing a range of Regional Recipe meals of India. These meals are one of the biggest sectors of readymade meals that consumers buy. UK consumers seek these authentic and sophisticated dishes for themselves. As disposable income is increasing, more families want up-market recipes. This is an opportunity for retailers to take control over the market. A sound business has been put up by Waitrose in working in collaboration with the Noon Products which has a good reputation in the market. They have developed an exclusive range of Indian dishes whose basis is regional dishes. There are several ways by which Waitrose can continue to maintain the strong brand image that it has established by their range of Regional Recipe Indian Meals. According to Ragavendran et al. (2009), brand awareness is one of the major marketing strategies of any company. It assists in effective communication with the major stakeholders of the company. If brand awareness is not created by the company, it will fail to communicate with the employees, suppliers and consumers. Waitrose must be aware of this fact. It must create brand awareness for itself. It will help in retaining the existing customers as well as retaining the new customers who constantly seek new good quality Indian recipe meals. The new products that the company will be launching can be identified by the customers and they will be aware of those products. In the re-branding phase, recognition of the preferred brands can be done by the consumers. For this, they need to enhance the brand loyalty and the quality of the product (Giraldi et al. 2007). On the other hand, product quality is an essential feature that leads any company towards higher brand equity in the market. In the viewpoints of (Thompson, 2015), delivering good quality product creates brand recognition and higher levels of profit. Superior position in the competitive market can be easily achieved. Waitrose needs to maintain the good product quality that it has to sustain in the market. Consumers do not compromise with product quality. They have a tendency to buy the products with the best quality (Blain, 2005). Pricing strategy needs implementation in case of Waitrose. This strategy helps the organisation in achieving the respective business objectives that are predetermined (Baker, 2010). Such strategy has been an essential factor in modern marketing. According to Beristain and Zorrilla (2011), effective strategies for pricing will help a company to maintain the brand image. If the pricing is done effectively by Waitrose, more consumers will make it their choice of brand. Distribution channel also has to be taken into account for maintaining the brand image Waitrose has. Distribution channel helps in allocating the goods within a specific time and at the right place. For retail trade and maintain brand image, it is quite essential. Same is applicable for Waitrose. It has to maintain its structure of the distribution of products to ensure the long-term effectiveness and preserve the greater competitive advantage. If the meals are distributed in the effective markets in a proper manner, it w ill be easier for the consumers to relate to the meals and thus consumer retention will be achieved. One major factor that must not be overlooked by Waitrose is promotional strategies. Such strategies are essential in making significant business plans which have a vast influence in maintaining the brand image. As because the company has launched new meals, effective promotion al strategies are needed. Larger is the brand promotion, stronger will the brand get. A larger figure of customers is attracted by keeping the brand in alignment with the needs and concerns of the consumers (Ozer and Phillips, 2012). Waitrose can maintain its strong brand image by building better communication with the customers. A brand name can be promoted by conducting significant marketing campaigns. Execution of various advertising mediums is needed to be done by the company like televisions, radios, telemarketing and the internet. A larger group of consumers will be targeted by this strategy, which will u ltimately have an effect on the brand name. Customers are the most important part of any company. It is utmost necessary to satisfy their needs. Thus, a company must be able to understand the consumer behaviour. (Smith, 2015) stated that a company must study the processes involved in selection, purchase, usage and disposal of products. Many factor influence a consumer when that person chooses one product over another. Waitrose must understand this concept to maintain its strong brand image. By following the above mentioned ways, Waitrose will be able to continue the strong brand image it has. Application of the concept of value chain model in the context of Waitrose Regional Recipe Indian Meals The model of value chain was first given by Michel Porter. According to him, the value chain is a process that helps in performing activities like designing, producing, marketing and delivering. Implementation of strategies is achieved by this chain and the historical background of the company is reflected by it. He also suggested many activities like support activities and primary activities. In his opinion, primary activities comprise involves the process of any transformation of input into output. Support activities are about organisations staffs and their functioning. It also supports primary activities indirectly and directly. Primary activities include logistics, both inbound and outbound, operations, sales, marketing and service (Walters and Rainbird, 2004). Support activities are procurement, human resource management, developments in technology and infrastructure. Inbound logistics is the arrangement of inbound movement of parts, materials. Operations mean management of a pr ocess that converts inputs into outputs. Procurement is the acquisition of services, goods and works from an outside source. Human resource management will involve activated like recruitment, hiring, development and assessment. Technological developments include advancements in software, hardware, procedure. Infrastructure is activities like finance, control, legal, quality assurance, public relation and strategic management (The Innovation Value Chain). The very idea of the value chain has its basis on the viewpoints of the organisation and the idea of assessing the manufacturing organisation as any system. Each subsystem is made up of input, output and transformation process. These involve the consumption and acquisition of resources like labour, money, materials, buildings, equipment, land, management and administration. The way of carrying out value chain determines the costs and has an effect on profits (Roper and Du, 2015). With an aim of analysing the value chain model of Waitrose, it can be stated that the organisation may emphasise towards both the primary activities and support activities, which may influence the performance of the organisation in an extensive manner. At the same time, it can be stated that through the incorporation of value chain model an organisation may also fulfil the needs and expectations of the customers in the context of regional recipe Indian meals. Apart from this, it can be also stated that through the incorporation of value chain model the organisation may also enhance its business performance in the internal business context. In this context, more specifically it can be argued that through incorporation of value chain model an organisation can enhance the strategic capability and it may also influence the efficiency of the organisation in a positive manner (Antras and Chor, 2013). In relation to this, rationally it can be argued that Waitrose can utilize the primary activities of value chain through concentrating towards its research and development related aspects along with product designing capability, which will ensure the quality of its food products. Moreover, it will also ensure the needs and expectations of the customers. Apart from this, the organisation should need to emphasise towards its production and marketing related constituents, which may enhance the opportunity for the organisation to accrue the attention of the customers. In this context, more specifically it can be argued that during the product designing and manufacturing procedure an organisation should need to emphasise towards procurement and technology development related aspects. As it can be argued that adequate procurement help an organisation to certify the entire process and technological development may help an organisation through reducing the cost and physical effect towards th e process, which also reduce time involvement. In this context, more identically it can be argued that through the incorporation of primary activity and supportive activity an organisation may enhance the overall of the business. On the other hand, it can be also stated that through the incorporation of inbound logistics and outbound logistics, an organisation may also enhance the ability of its marketing and sales. Simultaneously, through the incorporation of logistics an organisation may enhance its services quality in case of food business. At the same time, it can be also argued that incorporation of logistic may also reduce risk involvement during the transportation and shipping service and it may also ensure safety and security for food products i.e. transportation. Thus, it can be argued that both distribution and service are considered as one of the key constituents, which may enhance the overall efficiency of the organisation (Prajogoa and Olhager, 2015). On the contrary, support activities also may enhance the efficiency of an organisation. In this regard, it can be argued that through incorporating e-commerce and advanced technological tools or mechanism an organisation may enhance the efficiency of its services. Consequently, support activities have assisted an organisation through improving the quality of human resource management practice (Holwega and Helo, 2015). In this regard, more specifically it can be argued that Waitrose can incorporate good practice principles of human resource management, which may enhance the skill, knowledge and efficiency of the workforce. At the same time, it also helps an organisation to motivate its workforce through training and development, promotion and reward-related aspects. In this context, it can be also claimed that through emphasising towards both primary and supportive activities Waitrose may develop the planning process, management principles, quality and legal aspects. Based on the above stated discussion, it can be argued that value chain model is one of the effective business model, through incorporating which Waitrose may develop its strategic capability through ensuring the position of Waitrose regional recipe in Indian meals. At the same time, it can be argued that incorporation of value chain theory can help Waitrose to enhance its competitive advantages in the operating marketplace. On the other hand, it can be argued that through the incorporation of value chain model, Waitrose can fulfil the increasing demand of the customers regarding regional recipe of Indian meals. In this context, it can be also argued that through the incorporation of value chain model an organisation may enhance its operational efficiency. At the same time, it also may enhance the flexibility of an organisation in terms of strategic capability and strategy development related aspects, which may lead the organisation to benefit its customers and to ensure the competit ive advantages amid the rivalry. On the other hand incorporation of value chain model may assist an organisation to develop relationships with its stakeholders and it may also improve overall performance of Waitrose in the in international market as well as in the domestic environment. A diagram is depicted below for better understanding the above-stated context. Figure: 1. Value Chain Model (Source: Institute of Management Account, 1996) Appropriate marketing research activities for Waitrose for testing opinion of the consumers towards new range of meals and determining the core target group of customers of Waitrose. The concerned company for this particular case study is Waitrose, dealing with readymade meals. After being successful in its country of origin England, the company has been able to flourish its business even in countries like India. One of the giants belonging to the community of the British supermarket chains, the decision regarding presenting Indian foods to the people of UK has proved to be a matter of major success. The partnership with Noon products has created an opportunity for the people of UK to satisfy their demand of tasty and top quality recipes (Miletsky and Smith, 2009). To deliver success for them, Waitrose studied the growing market demands regarding the Indian recipes. With strong links with respective parties like suppliers, store houses, packaging, storing and selling goods this retail company is able to satisfy the demand of the customers effectively. Since 1995, the sales percentage of the Indian meals covered nearly half of their total sales figures. One of the most important market research carried out by the company was to understand the high level regarding taste and quality of Indian foods (Dong and Kaiser, 2010). Most importantly, the company chose some of the bet Indian foods for offering to the public. The food items were both inventive as well as profitable for the company commercially. The food items served consisted of both main and sub menus that created a sense of completeness of the Indian cuisine. The market research carried out by this company revealed that people of UK have a liking for the foods that were especially cooked in Hyderabad. In addition, the company decided to add tasty foods belonging from the states like Goa and Punjab that is known to add diversity in the food culture in India (Kotler et al. 2009). When the company was sure that customers are quite interested to taste Indian food, Waitroses joint collaboration with Noon products was an effort to provide the clients the taste of the Indian heritage foods. Being a believer of quality, the company did everything to make its customers satisfied by offering a range of diversified Indian foods. The company did everything to establish strong relationship with the clients (Grubor, Djokic and Milicevic, 2014). The launch of these foods was carried out in a step by step procedure, where Waitrose did some smart market review techniques. The activities for testing customer opinion are as follows: Choosing best quality raw-materials- Waitrose did not wanted to compromise with the quality of the foods offered for sale. The timely supply of these materials was also controlled by the company (Chevalier and Gutsatz, 2012). Approval of the quality by technology department- To provide the customers with utmost satisfaction regarding the quality of the raw materials used, the company send the raw materials for being tested by the department of food quality checking. Conceptualising the food soon to be offered- To reach the level of prior satisfaction regarding the original taste of the menu, Waitrose did numerous tastings of the menu for a couple of weeks to derive the actual taste (Liao, 2009). Alterations during the testing period- Before the food was actually served, Waitrose wanted to make some certain adjustments with the quality of the food. To maintain the level of diet of the European customers, certain necessary changes were made in the level of nutrients to adjust with the preference of the customers (Spence and Bourlakis, 2009). Maintain the level of standard regarding quality and production process- It was necessary to find out whether the new food belongs to the highest level regarding the taste and the nutrition level and adequate safety measures are taken while preparing the food (Hansen and Birkinshaw, 2015). Sending for trials- Numerous trials were arranged for the items that were going to be launched by the company in the market. As regarding the quality and level of nutrients and even preference of some old customers were taken to make the menu finalised. Designing and Packaging- Designing the product along with mentioning of the standard level of the product and then finally designing the sketch of the packet in which the item is to be packed and sold. Then the food item is packed with care and then released in the market for sale (Ullah and Kane, 2010). Arrival in the market- After these procedures are completed, the products are finally ready for launch in the market. After carrying out proper inspection of the material, the products are made available in the stores for sale (Howlega and Helo, 2015). It can be concluded that Waitrose made use of the proper mix of marketing by using the varied and superior quality of the product and keeping price of these new products within the range of the customers. Determining the core group of customers for Waitrose: After launching a brand new product in the market, the next important thing to be done is to make efforts for selling the product and more importantly fulfil the needs of the customers. Waitrose also need to make a target set of customers to make these products sell well and perfectly recover the cost of investment made towards these products. Firstly, the products are to be proportioned according to the needs and demands of the people (Dent, 2011). The target set of customers should be identified properly and the first thing will be to manage and retain the old customers by satisfying them again with the latest food products. The presence of the close competitors makes Waitrose to identify the target set of customers effectively and wisely. Before targeting the customers, the company needs to evaluate and divide the market accordingly: Segment of behaviour- It would be the responsibility of Waitrose to find out proper customers to enjoy loyalty. By offering quality products and that too at reasonable price would attract more customers. Segmenting the Demography- In UK, Indian foods are quite popular. It is better to identify the age, nationality, and earnings. People from Asia is residing and visiting UK in large numbers every year, so these Asian people are to be targeted. Using the geographical pattern- UK have a cold climate and Indian foods being spicy could be easily digested. Keeping information of the needs- UK is quite busy country and people generally cannot afford any time to waste in cooking. People of UK are quite attracted towards rich foods so; busy people like office goers and families interested in tasting regional meals are commonly targeted (Clifton and Ahmad, 2009). So keeping these market segmentations in mind along with appropriate marketing and advertising strategy, Waitrose can really offer to hold the market by selling regional Indian foods. Even the opinion and feedback of the customers need to be collected to find out the level of accessibility of the newly launched product. Both Waitrose and Noon product should make proper market survey to find out the appropriate group of customers. By doing so, the purpose of segmentation of market and positioning the product will be justified (Wenzhong, 2015). After being successful in the range of Indian meals, suggesting the company to diversify the range of products regarding other regional recipes. Dealing with regional Indian meals has proved to be major success for Waitrose in UK. Now, with the target increased the company should also try to increase the level of customers by providing them the different ranges of food products and market the products among a variety of customers. For attaining this objective, the company should try to maintain a pattern of offering relatively similar type of product by following the term of marketing called Line of product (Yousefi Darestani and Najafi, 2014). It means a group created by few types of similar products that will help the company to attain an increase of the market share and earn maximised level of profit. Based on the success of the introduction of the Indian foods, the company will be able to increase the image of their brand and make appealing about the fact that the company can make the ;people of UK taste the other regional foods (Smith, 2015). In context of the present day business operation methods, it is necessary for the company to introduce different types of foods. However, the diversification process of the product should be done accordingly and after proper planning and identifying the needs of the customers. The effectiveness of this diversification programme is to be done after carrying out proper SWOT analysis and then analysing the portfolio, i.e. the current capabilities of the company to launch and sell a new product. Choice of the diversified regional recipe: Likewise Waitrose opted to launch the Indian foods belonging from the state of Hyderabad, Punjab and Goa, the next segment of the target foods should be Chinese or Thai food. Both these foods have an appeal and interest to taste these diversified foods is quite higher among the people of UK. Popularity and availability of food corners and food chain restaurants selling Chinese and Thai foods all over Europe and its popularity makes is suitable for Waitrose to merchandise these products ( Ozer and Phillips, 2012). SWOT analysis regarding the choice of these two products reveals the probability and likeliness to increase the rate of success of these cuisines in the UK market. SWOT analysis will help to find out the strengths, weaknesses, opportunities and threats that are prevailing in the way of the company in launching these products. The identified SWOTs of Waitrose are discussed in brief: Strengths: Financially capable to invest in launching these two products Immense popularity of these two foods in UK, especially Chinese Recent success of Indian spicy foods Large number of Asian people visiting and staying in UK Cheaper and expensive foods are available in these two categories Weaknesses: Too early to diversify a new product Opposite nature of the food that has been successful Choice of the foods without prior market survey (Paley, 2007). Opportunities: Proved success of Thai and Chinese food in the UK market Perfect choice of people for eating less spicy foods Diversified taste when compared with other foods, especially Indian cuisines Little cheaper than Other menus (Dent, 2011). Threats: Presence of restaurants offering Thai and Chinese foods Extremely competitive business scenario due to presence of competitors Ever changing and quick alterations in taste and preference of customers Presence of recession in UK market (Coomber, 2002). Portfolio Analysis is carried out by most of the firms that help the company to find out the perfect mix between market and the products offered. Current and future position of the company regarding financial capabilities is also measured using this technique. This tool is also applied to make market survey regarding the taste pattern of the customer. It clearly helps the company to find out which products can satisfy the demand of the people and that too in which best possible manner. Based on the preference and results obtained from the market survey, Waitrose can identify and imply the best option of the new regional foods (Zhou and Zhao, 2010). Proper market survey will reveal that in UK people from South East Asia comes to stay for studies or for work. On the same side, UK is also known to be a country of people of high and different culture. Presence of people from China, and Thailand has paved the way to open restaurants of these two genres. This is the reason behind the popularity of thee foods in the entire country. The fact of popularity is not only the presence of people from these two countries, but local residents in the cities and towns of UK is also likely and attached with tasting foods that is mainly sourced from China and Thailand (Antras and Chor, 2013). These two meals are regarded as the perfect alternative of spicy Indian foods along with contrast in taste and price. If Waitrose can arrange to sell these two products side by side, people will have the option to compare and then make purchase of the foods according to their choice. Being these two Asian products are quite similar to each other and the difference of price is quite cheaper when compared with Indian products. So, the matter of budgetary issues will be solved for the customers. From the competitive point of view, Waitrose will be a few steps ahead of its close rivals Sainsbury and Tesco regarding sale of regional foods. Even studies have shown that popularity of Chinese food is higher among people of all ages. Teenagers are also very much attracted towards this food (Blain, 2005). The beginning part of this segmented and diversified business should be divided into numerous quantitative measures like the process of selling packaged water for drinking. Consuming a portion of this kind of food will help Waitrose to sell their new product as well as help people to find suitable alternatives and options to choose their meals. With proper marketing techniques and depending on the level of brand loyalty and reputation owned by Waitrose, the company can surely be successful in launching their new product. If Waitrose is able to capitalise on the results obtained from SWOT and portfolio analysis, the objective of launching other regional cuisines will be successful and possible. Popularity of these two regional foods among majority of the people in UK will automatically help Waitrose to create a proper alternative regional product (Baker, 2010). Product positioning and clearly evaluating the strategies of sales of the close competitors will help the concerned company to produce an efficient and appropriate marketing mix. Launching these two categories of food will help people to choose freely between the options like spicy and healthy foods. From the analysis of the market and the preference pattern of customers, it can be said that if Waitrose is able to utilise the opportunities and minimize the weakness diversification of these regional recipe is possible to be popular (Kotler, et. al. 2009). Conclusion This case study shows us the importance of having brand image and support of customers in launching diversified range of regional food services to the customers, and that too in UK. It is generally the quality of food products that matters the most. Waitrose is reputed to provide quality service to people and that is the reason behind the collaboration between these two companies. As the segment of this service was totally new, the reason for making a proper image of the brand especially in the competitive market was essential to be successful. Starting from the quality of food items, the collaboration with Noon products assured people about the quality and then the technology used in packing and preserving the foods ensured that the company made no casualty regarding the health and safety issues of people. Each and every process undergone in launching the new product determined that from the companys point of view, the main thing was to ensure that the new food menus will not affect the health of people and no compromise is made regarding the standard of maintaining high level of hygiene. After analysing it is seen that Waitrose have some weakness that can prove to be a danger for the company. Despite of having a good amount of customer loyalty, depending on its subordinate company Noon product and pricing and costing strategy needs to be managed. Promotional activities need to be done in the most appropriate way possible. Close monitoring on the demand of the customers and sending the new items for testing to the customers for receiving feedbacks and then thoroughly sending the products for multi stage development and innovation is needed before the menu is finally launched in the market. Waitrose should try to follow the strategy to keep various types of items for offering and allow the customers to make choices regarding the variety of food products chosen. Increasing the level of revenue and keep a strong position in the market is advised to keep a variety of food items and introducing Indian cuisines is one such appreciable strategy. When market survey shows that the preference of the customers are all coined towards tasting regional foods, it is advised that Waitrose can start offering Thai and Chinese foods. The natural matter of increasing demand for Chinese and Thai foods is helpful for the company to introduce these products. Individual observation related with this work After taking up this assignment, I have learnt the importance of making close market study and fulfilling the demand of the customer. The observations are totally positive, as Waitrose have fulfilled every criteria and utilised all the possible opportunities by maintaining a strong brand value. Proper market survey and the way of dealing with the clients are quite high standard. The only negative observation in this case is the little bit high priced Indian cuisines and making Chinese and Thai food as its alternative both in terms of price and quantity. Personal learning from undertaking this assignmentFrom personal point of view, I have learnt the procedure of running a business and matching the changing environment of the business situations. I have also learnt the different type of market analysis like SWOT, Market Mix, Value Chain and its applicability in business. The importance of maintaining quality of food products and keeping options regarding choice of menu is appreciable. Success or Failure of this assignment--- This assignment is successful from all points of view. The diversification of Waitrose is successful and businesswise, the company has all the factors of achieving success and fulfil the goal and objectives. Company Introduction After being established in the year 1904 in UK, the company has gone to become one of the leading supermarkets. Majorly, a dealer of food products, this company has offered diversified range of food products especially Indian, Chinese and Thai foods. Nearly 5% of the total food market share is in the hands of Waitrose. Market share of foods: Maintaining brand image and proving satisfactory services to the customers is going to be helpful for Waitrose in diversifying a new range of spicy Indian foods. From this case study it can be learnt that the value of keeping information regarding the want of clients and duly fulfilling them satisfactorily. The strategy of fulfilling the desires of people to have Indian spicy foods in the markets of UK is possible only because of Waitroses effort to join hands with Noon products. It is successful only because of the close observation of the fact that the Indian foods are in high demand. Product Innovation: Swot and Matrix Mix: To make this event successful, it is the responsibility of all the department of the company Waitrose and the related company Noon product to work together all together even in all departments starting from accounting department to all the other important departments like food manufacturing, recruiting, sales and marketing, and providing service to the customers. Only by putting a joint effort, the new expansion can become successful. This introduction is really experimental in nature, a strong effort put by the team is essential to make the effort fruitful. With the growing demand of the spicy Indian foods in the market of UK, similar products are launched by the close competitors of Waitrose. It is quite natural that the company of this case study Waitrose is eyeing to expand the business operations. Offering a different type of food items and especially finding out the demand of the spicy Indian menus in UK and providing with the same is quite notable. Waitrose even after introducing new type of food in the segment of the UK market will have to face strong competition from the other retail giants and that is the reason why it is suggested to carry out value chain model conceptualised by Porter. Market Segmentation: Product Diversification Conclusion: This work is quite critical in nature because introducing regional foods in the UK market. The observations of this case study are positive because demand of Indian and other regional foods like Chinese and Thai is growing in popularity. From personal point of view the importance of different market analysis and aligning these factors in the context of the company. By undertaking this assignment, it is learnt that analysing market demand and importance of a company to effectively fulfil the demand of customers. This exercise is successful because Waitrose have taken suitable strategies to ensure that the customers are satisfied and the profitability section of the company is also benefitted. After using these strategies, the company is able to remain advantageous over its close rivals. Reference List Books Clifton, R. and Ahmad, S. (2009).Brands and branding. New York: Bloomberg Press. Coomber, S. (2002).Branding. Oxford, U.K.: Capstone Pub. Kotler, P. et. al., 2009. Marketing Management. Pearson Education. Miletsky, J. and Smith, G. (2009).Perspectives on branding. 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Essay Writing TipsWriting a freshman high school essay samples can be a lot of fun. It's also a very intimidating task for a young student. Here are some great tips on how to improve your essay writing.If you're trying to get into a selective college, then you should prepare for your college admissions essay by taking a lot of extra time to practice. Write as many freshman high school essay samples as you can. If you take a little bit of extra time to practice writing an essay, then you can guarantee that you'll have a much better chance of getting accepted into the college of your choice.You should use essay samples that have been previously published. If you take a look at a college application essay, you'll see that these are the types of essays that a lot of colleges will require. It's a good idea to look for college admissions essays that have already been written by other students. This way, you can get some ideas from the examples and improve your essay significantly.Your pare nts always told you that if you really wanted to get good grades in school, then you had to put in a lot of effort. If your freshman high school essay samples are not well-written, then it's not likely that you'll be able to meet the expectations of your parents. For this reason, you should make sure that you do everything in your power to make sure that your essay is one of the best examples that they've ever seen.High school students usually receive excellent high school essays from their teachers, but you have to be prepared to write a decent essay of your own. It's important to write high school essays because it's a valuable part of your educational career. While high school students usually don't get as much attention as high school seniors, it's still worth putting in the effort to practice your essay writing.Make sure that you know how to write an essay from the beginning. This means that you need to be able to write an introduction and conclusion, but you also need to know how to introduce each paragraph. Every sentence has to tell a story.Writing essay samples can be really frustrating. One thing that you can do to help with this is to create outlines. The outline will give you some direction about what you want to say and when you want to write your essay.An outline is a great way to keep track of where you are in your writing. When you think you might have forgotten something or missed a step, you can look back on your outline and find out exactly what you were doing at the time. Remember, you're writing an essay so you shouldn't miss anything important and an outline will help you keep track of what you should be doing.